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This part of the assignment will serve to

  • demonstrate studentsÂ’ understanding of the essential components of the writing process and the importance of proper planning when preparing a written document,
  • provide students with practice writing and revising of formal and informal business reports using professional writing standards, and
  • develop critical thinking and writing skills of students.


    Review Chapters 7 and 8 of the course textbook. These chapters provide information on the planning, elements and writing of reports. Using the literature review from Part 1 of this assignment, prepare a 1,500-word (double-spaced, 12-point font) report on the chosen topic that includes the following:

    1. At least 5 academic sources
    2. Answers to the following:
      • What was the catastrophic event?
      • What communication strategy did your chosen company use and did you feel is was an effective approach?
      • What could they have done differently and why? Be sure to substantiate your argument with research.
    3. Use APA referencing guidelines for citations and references. Click here to review “APA Style”.


    Research Report 2 Final Submission will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.


    Content (50%)

    a. Described the catastrophic event.


    b. Evaluated the response.


    c. Presented a sound argument for a different approach.


    Research (25%)

    a. Identified a minimum of 5 appropriate references to support argument.


    b. Consistently applied APA referencing style.


    Format and Spelling (25%)

    a. Included all components of report (title page, introduction, body, conclusion, reference page)


    b. Spelling and grammar