Attracting Investors
March 19th, 2023
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Attracting Investors
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You have an idea for a new company but need to attract investors. To do so you create a report to potential investors detailing what you hope to carry out with your new company. In your eight- to ten-page report:
- Briefly identify the company and provide a short explanation.
- Write a Grand Strategy plan addressing the 15 elements of grand strategy:
- Concentrated Growth
- Market Development
- Product Development
- Innovation
- Horizontal Acquisition
- Vertical Acquisition
- Concentric Diversification
- Conglomerate Diversification
- Turnaround
- Divestiture
- Liquidation
- Bankruptcy
- Joint Ventures
- Strategic Alliances
- Consortia, Keiretsus, and Chaebols
- Evaluate three types of business strategies (low-cost, differentiation, and speed-based) and determine which is most appropriate for the business you choose based upon your Grand Strategy. Justify your choice. A combination of business strategies is acceptable as long as you explain the reasoning behind your approach.
- Describe how you would implement your business strategy and assess the functional tactics you would implement.
The length and formatting requirements include:
- Eight to ten pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page.
- Formatted according APA Format
- Cite a minimum of three sources, two of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations, in addition to your textbook.