I need an explanation for this Business question to help me study.

Please read the attached case study very carefully and answer all five questions in a brief and concise (~one page) essay. It is not important whether you format the assignment double- or single-spaced, however, please make sure to answer all questions in enough detail, and make very clear which part of the assignment answers which questions (for example by using appropriate headlines).

• How might the use of atypical models have helped Gaultier’s success?
• Why might the torso-shaped bottles have been so successful?
• Why do women buy perfume for men?
• What needs are served by buying fashion items?
• What effect might his appearances on Eurotrash have had on his customers?