I’m working on a Marketing exercise and need support.

Answer these questions by reading the case.

1.What steps were taken to maximize Customer Lifetime Value?

2. You are the Marketing Manager at Harrahs. Going by the case, do you have adequate data to make your decisions? If not, what additional data would you like to have?
3. Do you agree with the analytics strategy adopted by Harrahs?
4. Identify one stakeholder positively impacted by the new strategy
5. Identify one stakeholder negatively impacted by the new strategy