I don’t understand this Marketing question and need help to study.

This project builds on your previous work in the Brand Analysis papers. As an employee of the hotel brand, the Director of Marketing has assigned you the task of developing new marketing communications for a target market at a specific hotel for the upcoming year. Please choose an existing hotel in the brand and a market that the hotel pursues, based on your research. To ensure sufficient information is available, please select a hotel located in the United States for this assignment.