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Lecture Notes on Porter’s Generic Strategies

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Review the material from British Columbia Institute of Technology’s Kevin Wainwright’s “Lecture Notes on Porter’s Generic Strategies” and QuickMBA’s “Competitive Advantage.” answering the following questions:

1. Describe the similarities and differences among generic strategies. Provide an example of an organization using a generic strategy.

2. Compare and contrast a broad and narrow focus strategy. Provide an example of an organization using a broad or narrow focus strategy.

3. Consider a niche product you have consumed. What unique attributes made the product or service attractive to you?

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