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Marketing Class Assignment

I need an explanation for this Marketing question to help me study.

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Hello tutor,

Please see attached for the instructions for this assignment and the materials needed:

– Article “Building, Measuring, and Profiting from Customer Loyalty” for PART 1

– Marketing Plan Outline and Timeline for PART 2.

Please notice that PART 1 consists of A & B (in blue), and PART 2 also consists of A & B (in blue).

Additionally, please separate each part into 4 attachments (PART 1A, PART 1B, PART 2A and PART 2B).

Thank you kindly.