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Starbucks case study (Part 2)

I’m studying for my Management class and need an explanation.

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Attached is the case-study. Please answer the following questions about the case study:

In the second part of the Individual Case Analysis, you will be developing the rest of the analysis for the case assigned previously. Based on the first part you developed, you will be developing the following sections:

IV. Strategy Formulation
A. Strategic alternatives
B. Alternative evaluation
C. Alternative choice
V. Strategic Alternative Implementation
A. Action items
B. Action plan

Also, you should include an abstract, using APA style. Remember that the abstract should be developed at the end because it will bring together what you did in the whole case analysis.

The following was discussed in the previous paper:

I. Strategic Profile and Case Analysis Purpose
II. Situation Analysis
A. General environment analysis
B. Industry analysis
C. Competitor analysis
D. Internal analysis
III. Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses (SWOT Analysis)


  • 5 pages – page limit of content (title page, abstract, appendix, references)
  • Times New Roman font size 12, 1.5 line-spaced, 1-inch margins

APA format for title page and references