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Strategic planning

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The R&D of a company is in charge of designing the product line, making improvements to existing products, and coming up with new products to meet customer demand and stay competitive. Using this week’s course readings and supplemental readings, write a paper to:

  • Discuss and analyze the general importance of R&D in an organization.
  • Analyze your own R&D strategy for your company up through the first six rounds, and then include specific examples of the decisions that you made.
  • Explain your initial strategy for R&D? Did that strategy work well?
  • Indicate what you could change in regard to R&D as the rounds progressed. Then explain why.

Length: 3 – 5 pages, not including title page and references

References: Supplement this weeks’ readings with a minimum of one additional scholarly article.

Your presentation should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy.

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